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The goal of market research is to generate valuable information that will help users make better business decisions. Some of the questions market research can help you answer include:

  • Who are my most valuable and least valuable customers?
  • What are my products or services perceived strengths and weaknesses?
  • How satisfied are my customers?
  • How loyal are my customers?
  • Which customer segments should we target for future sales efforts?
  • How does the marketplace rate our customer service?
  • What additional products or services would our customers like us to offer?
  • Who or what is our strongest competitive threat?

We have the expertise, in house, to design, field (collect the data), analyze the results, and present the findings to you that will insure you receive targeted information and insights uniquely designed for your business. We can help you with your market research needs across the full spectrum of research projects, including:

  • Focus groups and in-depth personal interviews
  • Awareness, Attitude and Usage studies
  • Segmentation studies
  • Positioning studies
  • Product development and testing
  • Advertising development and testing
  • Customer satisfaction tracking
  • Employee satisfaction tracking

It is usually better for you to hire an expert in research for your market research project than it is to hire an industry expert who knows your particular line of business. Send us an email request and we will send you our paper on this topic for an in-depth explanation.